The Credibility Playbook

First, watch this video.

SQUARESPACE DIY SUPPORT

Who is this for?

  • Is a coach, consultant, teacher, or instructor, whether freelance or full-time, who is working with clients and getting them results

  • Is making at least $2000 a month from this work

  • Is struggling with their website or their web designer

  • Wants to grow their list of new leads and clients within the next 60 days

  • Are friendly and coachable

  • And for now, can keep a secret

How It Works

It’s very simple - you will be entering an ecosystem of intense focus to turn your story and core offering into a web presence that increases your credibility and converts visitors to clients.

We’ve developed a support system specifically for the growth stage of businesses like yours to help you take it to the next level. We’ll help you identify the essential assets required and focus on what makes you and your offer unique; then, we put a support structure around you for 6 weeks to make it happen.

You understand over the next 45 Days…

…together we’ll package your core offer and story into a website that will make you the most credible expert in your space.

Here is an overview of what we’ll do:

  1. Package and Position You & Your Offer
    We’ll review your existing experience to refine, upgrade, or uncover the painful problem you’re solving for your ideal client; then we’ll help you write a positioning statement that illuminates the transformation your clients will experience.

  2. Gather Your Best Assets
    We will show you how to make great choices in photography, iconography, bios, contact forms, direct marketing strategies, and conversion-focused content.

  3. Spin Up The Ultimate Squarespace Setup
    Share the ideal Squarespace account setup and feature choices to serve the needs of your business and set you up for conversion and SEO success..

  4. Launch Your New Website
    Art direct and provide technical assistance to prepare and launch your awesome new web presence for the world to see.

  5. Unlock Future Success
    Arm you with the tools and systems to unlock the reach of your expertise and fill the top of your lead funnel.

Add that to the ability to connect with a handful of other carefully curated business owners with real businesses, work closely with me and a system that has worked to publish websites for 100’s of businesses.
 

 

The Logistics:
How WE Will Make It Happen

This is the logistical part of how we will advise, coach, and support you. In discussions with leaders like yourself, it's become evident to me that nobody wants to sift through a ton of information. They want a clear roadmap or process to follow and hands-on help, which is exactly how this is constructed.

Time-Frame: 6 weeks. Long enough to hit this lofty goal, short enough to keep you focused, and both implement and start optimizing.

Kickoff Call: When you come aboard, you’ll hop on a 60-minute kickoff call with me to get crystal clear on your personalized implementation plan.

Training Curriculum: Coming out of the kickoff call, you’ll have access to the curriculum. Each of the below training modules includes short, actionable training with step-by-step workbooks, exercises, and templates for you to make implementation simple and quick.

  • Package and Position Your Offer

  • Gather Your Assets

  • Spin Up The Ultimate Squarespace Setup

  • Launch Your New Website

  • Unlock Future Success

On every weekly call, you'll share your progress for our review and feedback to keep you moving quickly.

Community Group: The journey isn’t meant to be done alone. The community is where you share wins, lessons, and questions with your peers…it’s where you get helped — and where you help.

Humpday Consulting Sessions: These are for ongoing support to get clarity and feedback on your progress, to help you get over any hump impeding implementation and decision-making, and to keep you focused on the goal and launch date.

Launch Day 1:1 Final Review Call: I apply creative directing to your final work, walk you through the process of launching, and personalize your next steps.

The Investment: It's a single payment. A limited-time discounted offer in exchange for your feedback, validation of this program, and, hopefully, a testimonial 😎. 

 

How To Get Started
It’s simple…

If you’re at this point, there’s one of three ways we can go from here:

  1. You feel The Credibility Playbook is a good fit but have some clarifying questions. If that’s the case, you can reply to me where we started our chat and ask or grab a time to speak on my calendar here.

  2. You know The Credibility Playbook is right for you, and you’re ready to jump in. Just pop your name and email in at the bottom of this page and check your inbox after a minute or so.

  3. You realize this is not a good fit right now. If so, it's all good, just let me know. I appreciate the update and hopefully can point you in the right direction.

 

FAQ’s

  • How soon can I get started?
    We'll onboard new clients every week, so we’ll have you scheduled for your kickoff within a week and have the onboarding work ready for you.

  • What is the time commitment?
    I highly recommend attending the 60-minute weekly live call. All sessions are recorded and questions can be submitted ahead of time if you can’t make a session. Plan to dedicate at least 2-5 hours per week to going through the curriculum, joining the calls, and implementing it to make meaningful progress. If that’s something you can swing every week, you’ll be surprised with the progress you make inside the program.

  • What happens after week 6 of the program?
    On our final call, we’ll discuss your next steps going forward. I anticipate some clients wanting to stay in the community to get ongoing support and coaching while they optimize the site we built together to further their goals. If that’s you, you’ll continue in what we call Credibility+ which is the ongoing access to all of the support you need while optimizing for conversions.

  • Do you have any references?
    Not specific to this program, yet. This program is new, the curriculum is being built out of the process of supporting you and your experience. Hopefully, you will be the first to leave a glowing testimonial and be a future reference. That’s another reason for the steep discount.

TAKE THIS FIRST STEP