The Best Way to Add a Page in Squarespace
Creating a new page in Squarespace is fast, visual, and refreshingly low-stress. No plugins, no page builders separate from the list of pages, no “did I just break my site?” moments like you’ll often find in WordPress. If you can click a plus icon, you can add a page.
Below is the exact workflow I recommend, whether you’re brand new to Squarespace or just haven’t poked around in a while. This includes a deeper dive into page settings to make sure you’re creating the right kind of page.
Step 1: Go to Pages
From your Squarespace dashboard, click Website → Pages in the left-hand navigation.
This is where every page on your site lives—main navigation, footer pages, member areas, and drafts.
Step 2: Create the Page Under “Not Linked”
Click the + icon under “Not Linked.”
Why here first?
Pages added to Main Navigation go live immediately
Drafting under Not Linked lets you build quietly
You can still share the URL with teammates, clients, or family for review
Think of this as Squarespace’s built-in “safe mode.”
Step 3: Choose Your Starting Point
You’ll see a few options:
Blank Page – Perfect if you know exactly what you want
Page Layouts – Ideal for most people
Collections (Blog, Events, Portfolio, etc.) – Best when you need structured, repeatable content
👉 Pro tip: Page layouts are just starting points, not rigid templates. Any layout can be changed into anything else. That flexibility is one of Squarespace’s biggest strengths.
Step 4: Pick a Layout (You Can Always Change It)
Choose a layout that’s close enough.
Extra images? Delete them.
Too many sections? Remove them.
Nothing is locked. You’re not committing to anything permanent.
Step 5: Open Page Settings (Important)
Click the gear icon next to your new page.
Update:
Page Title
Navigation Title
URL Slug
Avoid leaving defaults like “services-2”—especially if this page will eventually be indexed by search engines.
Step 6: Temporarily Hide the Page from Search
While still in page settings, click SEO.
Toggle “Hide page from search results” ON.
This keeps the page:
Public and shareable via URL
Out of Google (and other AI/search crawlers)
Out of your site’s sitemap until it’s ready
It’s one of the easiest ways to work without pressure.
Step 7: Edit, Review, and Refine
Build the page.
Share the link if you need feedback.
Make your changes without worrying about visitors stumbling into half-finished content.
Step 8: Move the Page to Main Navigation
Once the page is ready:
Drag it from Not Linked into Main Navigation
Place it exactly where you want it in the menu
Instantly live. No publishing workflow. No cache clearing.
Step 9: Turn Search Visibility Back On
One last step—don’t skip it.
Open the gear icon
Go back to SEO
Toggle Hide page from search results OFF
Now the page can be indexed and actually do its job.
Bonus: Deleted a Page by Accident?
No panic. Deleted pages sit in Deleted Pages for 30 days, where they can be restored with one click.
Final Thought
This entire process of drafting privately, editing visually, publishing instantly is a perfect example of why Squarespace feels calmer and more intuitive than WordPress for most business owners.
